Pantene | Rice
To create a visible world of the luxurious, nurturing qualities of the Pantene product, we experimented with a few artistic methods and materials to capture a visual essence of fluidity and movement.
A glass blower was commissioned to create a specific shape to throw liquid around inside, creating swirling golden waves and our sense of rich softness. Also, we found that the action of rice in flight had a beautiful arc for us to motion capture – the simplest of materials inspire technical, visual poetry when digitally captured.
BRAND: Pantene
CLIENT: P&G
Marketing Director: Binu Ninan
Marketing Manager: Karan Mehta
CLIENT: P&G
Marketing Director: Binu Ninan
Marketing Manager: Karan Mehta
SERVICING:
Associate Vice President: Esha Datta
Account Director: Shambhavi Singh
Account Executive: Kartik Aswani
Associate Vice President: Esha Datta
Account Director: Shambhavi Singh
Account Executive: Kartik Aswani
AGENCY: GREY MUMBAI
Account Director: Bryan Burns
Global Creative Director: Arturo Macouzet
Creative Director India: Sonam Gautam
Producers:Samir Chadha, Jignya Shedge
Account Director: Bryan Burns
Global Creative Director: Arturo Macouzet
Creative Director India: Sonam Gautam
Producers:Samir Chadha, Jignya Shedge
EP INDIA:
SeeOn: Annie Sukheswala & Akshay Donde
SeeOn: Annie Sukheswala & Akshay Donde
TRIZZ STUDIO:
Creative & Live Action Director: Oriol Puig
Senior Producer: Hatty Christie
Head of Production: Albert García Vila
Executive Producer: Chris Vulpi
Art Director: Laura Ibáñez
Art Research: Katerina Mileva, Marie-Eve Ladouceur
2D Lead: Mikel Gomez
3D Artists: Alex Martin, Alberto Corpas, Santi Muñoz
2D Artist: Jana Casanovas
Editors: Eva Niñerola, Marc Soria, Miquel Alcoriza
Colourist: Pepin Pedraza
Storyboard: Ignasi Moreno
Directors of Photography: Sergi Iracheta, Rafa Lluch
Production Manager: Dani Molina
Production Coordinator: Aina Salarich
Behind the Scenes: Tim Uberal
MUSIC: Banjo SoundscapesI
Creative & Live Action Director: Oriol Puig
Senior Producer: Hatty Christie
Head of Production: Albert García Vila
Executive Producer: Chris Vulpi
Art Director: Laura Ibáñez
Art Research: Katerina Mileva, Marie-Eve Ladouceur
2D Lead: Mikel Gomez
3D Artists: Alex Martin, Alberto Corpas, Santi Muñoz
2D Artist: Jana Casanovas
Editors: Eva Niñerola, Marc Soria, Miquel Alcoriza
Colourist: Pepin Pedraza
Storyboard: Ignasi Moreno
Directors of Photography: Sergi Iracheta, Rafa Lluch
Production Manager: Dani Molina
Production Coordinator: Aina Salarich
Behind the Scenes: Tim Uberal
MUSIC: Banjo SoundscapesI
N-HOUSE SHOOT:
1st Assistant Director :Laura Ibañez
FX Technical Director: Marcos Diaz
FX Technitian: Oriol Tarrida, David Lillo
Robot Arm Operator: Javier Saludes
Hair Stylist: Beatriz Matallana
LOCATION SHOOT:
Camara Operator: Miriam Gago
Focus Puller: Rafa Miralles
Gaffer: Joan Planas
DIT: Carles Colom
FX Technical Director: Marcos Díaz
FX Technitian: Oriol Tarrida
Wardrobe Stylist: Paula López de Murillas
Hair Stylist: Beatriz Matallana
1st Assistant Director :Laura Ibañez
FX Technical Director: Marcos Diaz
FX Technitian: Oriol Tarrida, David Lillo
Robot Arm Operator: Javier Saludes
Hair Stylist: Beatriz Matallana
LOCATION SHOOT:
Camara Operator: Miriam Gago
Focus Puller: Rafa Miralles
Gaffer: Joan Planas
DIT: Carles Colom
FX Technical Director: Marcos Díaz
FX Technitian: Oriol Tarrida
Wardrobe Stylist: Paula López de Murillas
Hair Stylist: Beatriz Matallana
